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Description:
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About the Author:
A.G KRISHNAMURTHY
A G Krishnamurthy, Founder of Mudra Institute of Communications, Ahmedabad (MICA), Founder and former Chairman and Managing Director of Mudra Communications began the agency with a start-up capital of Rs.35,000 and one client. In just nine years Mudra became India?s third and largest Indian advertising agency.
Mr Krishnamurthy is currently Chairman of AGK Brand Consulting. The father of four children ? three daughters and a son ? AGK lives in Ahmedabad and Hyderabad with his family.
Table of Content:
Part I: Desi Dream Merchants Our Story, in Our Words
Part II: What I?ve Learned Lessons in Life Learnt from my 23-Year Course in Advertising-compiled from AGKspeak, Business Standard
Part III: What I?ve Liked A Collection of the Ads I?ve Liked Over the Past Year-compiled from AGKspeak, Business Standard
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