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Description:
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A ”THINK DIFFERENT” APPROACH TO INNOVATION-- Based on the Seven Guiding Principles of Apple CEO Steve Jobs
In his acclaimed bestseller The Presentation Secrets of Steve Jobs author Carmine Gallo laid out a simple step-by-step program of powerful tools and proven techniques inspired by Steve Jobs’s legendary presentations. Now, he shares the Apple CEO’s most famous, most original, and most effective strategies for sparking true creativity--and real innovation--in any workplace.
About the Author
Carmine Gallo is a communications coach for the world?s most admired brands. He is an author and columnist for Bloomberg BusinessWweek and Monster.com and a keynote speaker and seminar leader who has appeared on CNBC, NBC, CBS, MSNBC.com, BNET, Forbes.com, and in the New York Times, the Wall Street Journal, and Investor’s Business Daily. Gallo is a former television anchor and business correspondent and has also held a position as a vice president for a global, top-ten public relations firm. Gallo lives in the San Francisco Bay Area with his wife and two daughters. Learn more about him at www.carminegallo.com
Table of Contents
Acknowledgments
Introduction: What the World Needs Now Is More Jobs?Steve Jobs
CHAPTER 1 What Would Steve Do?
PRINCIPLE 1 Do What You Love
CHAPTER 2 Follow Your Heart
CHAPTER 3 Think Differently About Your Career
PRINCIPLE 2 Put a Dent in the Universe
CHAPTER 4 Inspire Evangelists
CHAPTER 5 Think Differently About Your Vision
PRINCIPLE 3 Kick-Start Your Brain
CHAPTER 6 Seek Out New Experiences
CHAPTER 7 Think Differently About How You Think
PRINCIPLE 4 Sell Dreams, Not Products
CHAPTER 8 See Genius in Their Craziness
CHAPTER 9 Think Differently About Your Customers
PRINCIPLE 5 Say No to 1,000 Things
CHAPTER 10 Simplicity Is the Ultimate Sophistication
CHAPTER 11 Think Differently About Design
PRINCIPLE 6 Create Insanely Great Experiences
CHAPTER 12 We?re Here to Help You Grow
CHAPTER 13 Think Differently About Your Brand Experience
PRINCIPLE 7 Master the Message
CHAPTER 14 The World?s Greatest Corporate Storyteller
CHAPTER 15 Think Differently About Your Story
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