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Marketing Warfare
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Author Al Ries Jack Trout
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The book that changed marketing forever is now updated for the new millennium. In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have ... Read More...
The 11 Immutable Laws Of Internet Branding
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Author Al Ries Laura Ries
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How to you build your company, product or service into a hot and profitable rand using the internet? The 11 Immutable laws of Internet Branding reveal the revolutionary strategies that create successful branding on the net, including Deciding whether the internet is a bushiness or a medium Building ... Read More...
Winston Churchill, CEO
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Author Alan Axelrod
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Winston Churchill was the quintessential leader of the 20th century--and a perfect subject for Alan Axelrod’s bestselling CEO series. Churchill skillfully converted crisis into victory, making the boldest of visions seem attainable; even though he sometimes failed audaciously, he embraced his errors... Read More...
Business @ The Speed Of Thought: Using A Digital Nervous System
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Author Bill Gates
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In his new book, Microsoft chairman and CEO Bill Gates discusses how technology can help run businesses better today and how it will transform the nature of business in the near future. Gates stresses the need for managers to view technology not as overhead but as a strategic asset, and offers detai... Read More...
Effective Leadership
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Author Brian Tracy
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Leadership is the ability to get extraordinary achievement from ordinary people. Leaders are those who determine the area of excellence for the group. Anyone working with people, from entrepreneurs and fast-paced executives to community volunteers and medical professionals, will find the advice in G... Read More...
Competing for the Future
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Author C K Prahalad
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Hamel and Prahalad caution that complacent managers who get too comfortable in doing things the way they've always done will see their companies fall behind. For instance, the authors consider the battle between IBM and Apple in the 1970s. Entrenched as the leading mainframe-computer maker, IBM fail... Read More...
Brand Leadership
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Author David A Aaker
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Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the vital key to customer loyalty. David Aaker, recognised by Brandweek as `the dam of the brand-equity movement', has b... Read More...
The Success Sutra: An Indian Approach to Wealth
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Author Devdutt Pattanaik
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The Success Sutra is packed with unique and profound insights into how individuals can create wealth and achieve success in life by following Indian principles of strategic thinking and decision-making. Most human beings hunger after riches and success. There are any number of management books wh... Read More...
Six Thinking Hats
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Author Edward De Bono
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Meetings are a crucial part of our lives, but too often they go nowhere and waste valuable time. This title shows how meetings can be transformed to produce quick, decisive results. It presents the Six Hats method which is a simple technique based on the brain's different modes of thinking. Read More...
Open Society
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Author George Soros
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Lauded by the New York Times as "brilliant and persuasive", and published in more than thirty-five foreign editions, George Soros's The Crisis of Global Capitalism became an instant classic. A must read for anyone concerned with the complex market forces that rule our global economy and that have th... Read More...
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