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Harvard Business Review On Sales And Selling
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Author Harvard Business Press
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No matter what business you're in, there is one ultimate driver for all that you do: sales. To survive, companies must sell. Whether you sell directly to mass-market customers, pitch to just one major buyer, or negotiate complex multiparty deals, knowing when and how to apply the right techniques ca... Read More...
Swim With The Sharks Without Being Eaten Alive
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Author Harvey Mackay
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This straight-from-the-hip handbook by bestselling author and self-made millionaire Harvey Mackay spells out the path to success for readers everywhere. Read More...
In Search Of The Obvious
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Author Jack Trout
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This is the first book that states the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable: Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy. Marketing people ar... Read More...
The Tipping Point: How Little Things Can Make a Big Difference
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Author Malcolm Gladwell
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The biography of an idea: that many of the problems we face - from teenage delinquency to traffic jams - behave like epidemics and are capable of sudden and dramatic change due to their inherent volatility. The author explores the ramifications of this, offering a way to view the world. Read More...
Buyology - How everything we believe about why We Buy Is Wrong
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Author Martin Lindstrom
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Even the faintest whiff of lemon sells clenaing products. Negative messages from politicians win votes. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstrom's groundbreaking stud... Read More...
Successful Sales
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Author Pauline Rowson
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SELL WITH CONFIDENCE Selling is critical to most businesses and numerous jobs but many people lack confidence in their selling skills. In this book the author explains the steps to successful selling and shows you how to develop your own personal style to become a great sales person. This prac... Read More...
Closing Techniques
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Author Stephan Schiffman
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Many salespeople can line up prospects, recite the benefits of their product or service, and stir the interest of their client. But when it comes to actually closing the deal, they fail and the sale falls apart. That's where sales guru Stephan Schiffman comes in--and saves the sale. In this book, Sc... Read More...
Marketing Channel Management - A Customer-Centric Approach
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Author Pingali Venugopal
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In this timely book, Pingali Venugopal provides a balanced presentation of the conceptual and implementation aspects of channel management. Professor Venugopal integrates channel management decisions with advertising and sales functions to develop non-conflicting and non-overlapping routes to satisf... Read More...
Questions Are The Answers
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Author Allan Pease
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Allan Pease FRSA is the world's best-known expert on body language. His acclaimed book 'Body Language' sold over four million copies in 33 languages and his top-rating TV series was watched by more than 100 million viewers. He is the author of five#1 bestsellers including 'Why Men don't listen & Wom... Read More...
Copy Cat Marketing 101
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Author Burke Hedges
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Copycat Marketing 101 will make you aware that most people are stuck in a situation without growth, because they’ve been taught to copy people who are in jobs that mean salary caps and financial dependence. In short, most people are copycatting the wrong plan! In this book, you'll learn that the ... Read More...
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