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Desi Dream Merchants
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Author A G Krishnamurthy
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About the Author: A.G KRISHNAMURTHY A G Krishnamurthy, Founder of Mudra Institute of Communications, Ahmedabad (MICA), Founder and former Chairman and Managing Director of Mudra Communications began the agency with a start-up capital of Rs.35,000 and one client. In just nine years Mudra became I... Read More...
Winston Churchill, CEO
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Author Alan Axelrod
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Winston Churchill was the quintessential leader of the 20th century--and a perfect subject for Alan Axelrod’s bestselling CEO series. Churchill skillfully converted crisis into victory, making the boldest of visions seem attainable; even though he sometimes failed audaciously, he embraced his errors... Read More...
Something for Nothing:Why Do We the Things We Do
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Author Brian Tracy
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WHY WE DO THE THINGS WE DO In his characteristic, no-nonsense style, international bestselling author Brian Tracy, explains that there is an epidemic sweeping the world today – that of the something for nothing mentality. This epidemic is rooted in the out-of-control and insatiable demands of thousa... Read More...
India Grows at Night
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Author Gurcharan Das
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Indians wryly admit that India grows at night. But that is only half the saying; the full expression is India grows at night. when the government sleeps, suggesting that the nation may be rising despite the state. But wouldnt it be wonderful if India also grew during the day-in other words, if publi... Read More...
Crisis Management
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Author Harvard Business Press
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Helps managers identify, manage, and prevent potential crises. Containing tips and tools on how to prepare an emergency list and how to utilize pre-crisis resources, this book shows managers how to shepherd their team from crisis to success. Read More...
Differentiate Or Die
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Author Jack Trout
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A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique in... Read More...
Raving Fans!
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Author Ken Blanchard
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A Revolutionary Approach to Customer Service. 'Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't good enough anymore. If you really want a booming business you have to create Raving Fans.' This... Read More...
Blink: The Power of Thinking Without Thinking
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Author Malcolm Gladwell
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Intuition is not some magical property that arises unbidden from the depths of our mind. This book shows us how we can hone our instinctive ability to know in an instant, helping us to bring out the best in our thinking and become better decision-makers in our homes, offices and in everyday life. Read More...
What They Don’t Teach You At Harvard Business School
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Author Mark H Mccormack
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Mark McCormack, dubbed ‘the most powerful man in sport’, founded IMG (International Management Group) on a handshake. It was the first and is the most successful sports management company in the world, marketing the likes of Andrè Agassi, Nick Faldo and Monica Seles, and becoming a multi-million dol... Read More...
Managing In A Time Of Great Change
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Author Peter F Drucker
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The management of change is a subject which has been the principal preoccupation of management thinkers in the 1990s. The author brings together a group of his own original essays and interviews on this vitally important topic. Read More...
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