Search for Book / Author

Book Detail

Business&Management>> Marketing & Sales
Bookmark and Share
Buyology - How everything we believe about why We Buy Is Wrong
Buyology - How everything we believe about why We Buy Is Wrong
Author : Martin Lindstrom
Publisher : NA
Language : English
Availability : Available
No Of Pages : 240
Even the faintest whiff of lemon sells clenaing products. Negative messages from politicians win votes. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed the very latest in brain-scanning technology and called on the services of some 2000 volunteers. Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and r
Customer Reviews:Buyology - How everything we believe about why We Buy Is Wrong
Be the first one to review this book!

Copyright © 2013 Ninedigit Technologies Pvt. Ltd
cheap air jordans|pompy wtryskowe|cheap huarache shoes| bombas inyeccion|cheap jordans|cheap air max| cheap sneakers|wholesale jordans|cheap china jordans|cheap wholesale jordans|cheap jordans