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Warriors On The High Wire
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Author
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Fiona Gilmore
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Available
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The paperback edition of an influential book that demonstrates why nothing is as important as managing the brand if a company is to prosper in today’s economy. Based on interviews with 50 CEOs and key-decision makers from top companies around the world, Fiona Gilmore distils the essence of many of t...
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Warriors On The High Wire |
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Author
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Fiona Gilmore
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Publisher
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NA
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Language
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English
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Available
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Description
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The paperback edition of an influential book that demonstrates why nothing is as important as managing the brand if a company is to prosper in today’s economy. Based on interviews with 50 CEOs and key-decision makers from top companies around the world, Fiona Gilmore distils the essence of many of t...
Read More..
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Brand Serve
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Author
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Jagdeep Kapoor
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Available
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Brand Serve 31 Customer Service Prescriptions is an outcome of the realisation that good Customer Services is just evolving in india and outcome of the realisation that good Customer Service is just evolving in India and brands need to provide excellent Brand Experience becuase Indian consumers have...
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Brand Serve |
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Author
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Jagdeep Kapoor
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Publisher
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NA
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Language
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English
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Available
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Description
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Brand Serve 31 Customer Service Prescriptions is an outcome of the realisation that good Customer Services is just evolving in india and outcome of the realisation that good Customer Service is just evolving in India and brands need to provide excellent Brand Experience becuase Indian consumers have...
Read More..
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The Origin Of Brands
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Author
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Al Ries & Laura Ries
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Available
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What Charles Darwin did for biology, Al and Laura Ries do for branding.
In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative ...
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The Origin Of Brands |
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Author
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Al Ries & Laura Ries
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Publisher
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NA
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Language
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English
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Available
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Description
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What Charles Darwin did for biology, Al and Laura Ries do for branding.
In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative ...
Read More..
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The 11 Immutable Laws Of Internet Branding
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Author
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Al Ries Laura Ries
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Available
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How to you build your company, product or service into a hot and profitable rand using the internet? The 11 Immutable laws of Internet Branding reveal the revolutionary strategies that create successful branding on the net, including Deciding whether the internet is a bushiness or a medium Building ...
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The 11 Immutable Laws Of Internet Branding |
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Author
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Al Ries Laura Ries
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Publisher
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NA
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Language
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English
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Available
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Description
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How to you build your company, product or service into a hot and profitable rand using the internet? The 11 Immutable laws of Internet Branding reveal the revolutionary strategies that create successful branding on the net, including Deciding whether the internet is a bushiness or a medium Building ...
Read More..
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Brand Leadership
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Author
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David A Aaker
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Available
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Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the vital key to customer loyalty. David Aaker, recognised by Brandweek as `the dam of the brand-equity movement', has b...
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Brand Leadership |
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Author
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David A Aaker
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Publisher
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Free Press
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Language
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English
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Available
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Description
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Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the vital key to customer loyalty. David Aaker, recognised by Brandweek as `the dam of the brand-equity movement', has b...
Read More..
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Harvard Business Review On Brand Management
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Author
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Harvard Business Press
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Available
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With the increasing globalization of brands, effective brand management in differentiating products has become even more essential. This helpful volume provides the latest strategies for maximizing the value of your brands and products.
Read More...
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Harvard Business Review On Brand Management |
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Author
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Harvard Business Press
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Publisher
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NA
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Language
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English
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Available
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Description
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With the increasing globalization of brands, effective brand management in differentiating products has become even more essential. This helpful volume provides the latest strategies for maximizing the value of your brands and products.
Read More..
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Repositioning
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Author
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Jack Trout
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Available
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The marketplace is changing. Are "you"? So you've mastered the art of marketing. You've positioned your company, branded your product, and targeted your consumer. Unfortunately, in today's economy, that's not enough. You need REPOSITIONING.
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Repositioning |
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Author
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Jack Trout
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Publisher
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NA
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Language
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English
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Available
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Description
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The marketplace is changing. Are "you"? So you've mastered the art of marketing. You've positioned your company, branded your product, and targeted your consumer. Unfortunately, in today's economy, that's not enough. You need REPOSITIONING.
Read More..
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Brand Sense
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Author
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Martin Lindstrom
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InCirculation
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In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding companies do differently -- integrating touch, taste, smell, sight, and sound -- with startling and measurable result...
Read More...
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Brand Sense |
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Author
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Martin Lindstrom
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Publisher
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NA
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Language
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English
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InCirculation
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Description
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In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding companies do differently -- integrating touch, taste, smell, sight, and sound -- with startling and measurable result...
Read More..
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Amul's India: Based On 50 Years of Amul Advertising
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Author
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Collins
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InCirculation
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The Amul campaign tells the stories of India, a hoarding at a time. The hoardings are markers of the ‘popular’ history of India and have been followed by fans for decades. Timeless and ageless, this long-running campaign has captivated Indians of all ages.
The key character in this saga is the l...
Read More...
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Amul's India: Based On 50 Years of Amul Advertising |
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Author
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Collins
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Publisher
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NA
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Language
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English
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InCirculation
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Description
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The Amul campaign tells the stories of India, a hoarding at a time. The hoardings are markers of the ‘popular’ history of India and have been followed by fans for decades. Timeless and ageless, this long-running campaign has captivated Indians of all ages.
The key character in this saga is the l...
Read More..
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Brand Leadership
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Author
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David A Aaker
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Available
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Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the vital key to customer loyalty. David Aaker, recognised by Brandweek as `the dam of the brand-equity movement', has b...
Read More...
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Brand Leadership |
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Author
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David A Aaker
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Publisher
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Free Press
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Language
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English
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Available
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Description
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:
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Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the vital key to customer loyalty. David Aaker, recognised by Brandweek as `the dam of the brand-equity movement', has b...
Read More..
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