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Marketing Warfare
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Author Al Ries Jack Trout
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The book that changed marketing forever is now updated for the new millennium. In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have ... Read More...
Harvard Business Review On Sales And Selling
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Author Harvard Business Press
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No matter what business you're in, there is one ultimate driver for all that you do: sales. To survive, companies must sell. Whether you sell directly to mass-market customers, pitch to just one major buyer, or negotiate complex multiparty deals, knowing when and how to apply the right techniques ca... Read More...
The Tipping Point: How Little Things Can Make a Big Difference
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Author Malcolm Gladwell
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The biography of an idea: that many of the problems we face - from teenage delinquency to traffic jams - behave like epidemics and are capable of sudden and dramatic change due to their inherent volatility. The author explores the ramifications of this, offering a way to view the world. Read More...
Successful Sales
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Author Pauline Rowson
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SELL WITH CONFIDENCE Selling is critical to most businesses and numerous jobs but many people lack confidence in their selling skills. In this book the author explains the steps to successful selling and shows you how to develop your own personal style to become a great sales person. This prac... Read More...
Closing Techniques
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Author Stephan Schiffman
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Many salespeople can line up prospects, recite the benefits of their product or service, and stir the interest of their client. But when it comes to actually closing the deal, they fail and the sale falls apart. That's where sales guru Stephan Schiffman comes in--and saves the sale. In this book, Sc... Read More...
Marketing Channel Management - A Customer-Centric Approach
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Author Pingali Venugopal
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In this timely book, Pingali Venugopal provides a balanced presentation of the conceptual and implementation aspects of channel management. Professor Venugopal integrates channel management decisions with advertising and sales functions to develop non-conflicting and non-overlapping routes to satisf... Read More...
Questions Are The Answers
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Author Allan Pease
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Allan Pease FRSA is the world's best-known expert on body language. His acclaimed book 'Body Language' sold over four million copies in 33 languages and his top-rating TV series was watched by more than 100 million viewers. He is the author of five#1 bestsellers including 'Why Men don't listen & Wom... Read More...
Copy Cat Marketing 101
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Author Burke Hedges
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Copycat Marketing 101 will make you aware that most people are stuck in a situation without growth, because they’ve been taught to copy people who are in jobs that mean salary caps and financial dependence. In short, most people are copycatting the wrong plan! In this book, you'll learn that the ... Read More...
Moving To E - Business
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Author Stephen Brookson
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The titles in the "Essential Managers" series provide accessible coverage of the key skills needed to succeed in business. Read More...
Secrets of Great Rainmakers: The Keys to Success and Wealth
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Author Jeffrey J. Fox
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In Secrets of the Great Rainmakers you+ll learn how to outsmart the competition and set yourself apart from the pack. In over 50 interviews with industry leaders from a wide variety of fields, bestselling author Jeffrey J. Fox will share the proven techniques and hard-won wisdom that have helped gre... Read More...
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