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Marketing Warfare
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Author
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Al Ries Jack Trout
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Available
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The book that changed marketing forever is now updated for the new millennium.
In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have ...
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Marketing Warfare |
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Author
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Al Ries Jack Trout
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Publisher
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NA
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Language
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English
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Available
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Description
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The book that changed marketing forever is now updated for the new millennium.
In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have ...
Read More..
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The 11 Immutable Laws Of Internet Branding
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Author
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Al Ries Laura Ries
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Available
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How to you build your company, product or service into a hot and profitable rand using the internet? The 11 Immutable laws of Internet Branding reveal the revolutionary strategies that create successful branding on the net, including Deciding whether the internet is a bushiness or a medium Building ...
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The 11 Immutable Laws Of Internet Branding |
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Author
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Al Ries Laura Ries
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Publisher
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NA
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Language
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English
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Available
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Description
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How to you build your company, product or service into a hot and profitable rand using the internet? The 11 Immutable laws of Internet Branding reveal the revolutionary strategies that create successful branding on the net, including Deciding whether the internet is a bushiness or a medium Building ...
Read More..
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Business @ The Speed Of Thought: Using A Digital Nervous System
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Author
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Bill Gates
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Available
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In his new book, Microsoft chairman and CEO Bill Gates discusses how technology can help run businesses better today and how it will transform the nature of business in the near future. Gates stresses the need for managers to view technology not as overhead but as a strategic asset, and offers detai...
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Business @ The Speed Of Thought: Using A Digital Nervous System |
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Author
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Bill Gates
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Publisher
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NA
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Language
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English
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Available
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Description
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In his new book, Microsoft chairman and CEO Bill Gates discusses how technology can help run businesses better today and how it will transform the nature of business in the near future. Gates stresses the need for managers to view technology not as overhead but as a strategic asset, and offers detai...
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Eat That Frog
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Author
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Brian Tracy
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Available
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Get More of the Important Things Done -- Today!
There just isn't enough time for everything on our "to do" list--and there never will be.
There's an old saying that if the first thing you do each morning is to eat alive frog, you'll have the satisfaction of knowing that it's probably the wors...
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Eat That Frog |
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Author
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Brian Tracy
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Publisher
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NA
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Language
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English
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Available
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Description
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Get More of the Important Things Done -- Today!
There just isn't enough time for everything on our "to do" list--and there never will be.
There's an old saying that if the first thing you do each morning is to eat alive frog, you'll have the satisfaction of knowing that it's probably the wors...
Read More..
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The Future Of Competition
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Author
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C K Prahalad
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Available
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In this visionary book, C. K. Prahalad and Venkat Ramaswamy explore why, despite unbounded opportunities for innovation, companies still can't satisfy customers and sustain profitable growth. The explanation for this apparent paradox lies in recognizing the structural changes brought about by the co...
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The Future Of Competition |
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Author
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C K Prahalad
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Publisher
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Harvard Business School Publishing
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Language
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English
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Available
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Description
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In this visionary book, C. K. Prahalad and Venkat Ramaswamy explore why, despite unbounded opportunities for innovation, companies still can't satisfy customers and sustain profitable growth. The explanation for this apparent paradox lies in recognizing the structural changes brought about by the co...
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Public Speaking for Success
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Author
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Dale Carnegie
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Available
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A movement for adult education is sweeping over the nation today; and the most spectacular force in that movement in Dale Carnegie, a man who has listened to and criticized more talks by adults than has any other man in captivity. According to a recent cartoon by "Believe-It-Or-Not" Ripley, he has c...
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Public Speaking for Success |
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Author
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Dale Carnegie
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Publisher
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NA
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Language
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English
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Available
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Description
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A movement for adult education is sweeping over the nation today; and the most spectacular force in that movement in Dale Carnegie, a man who has listened to and criticized more talks by adults than has any other man in captivity. According to a recent cartoon by "Believe-It-Or-Not" Ripley, he has c...
Read More..
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Brand Leadership
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Author
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David A Aaker
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Available
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Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the vital key to customer loyalty. David Aaker, recognised by Brandweek as `the dam of the brand-equity movement', has b...
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Brand Leadership |
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Author
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David A Aaker
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Publisher
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Free Press
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Language
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English
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Available
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Description
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Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the vital key to customer loyalty. David Aaker, recognised by Brandweek as `the dam of the brand-equity movement', has b...
Read More..
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Six Thinking Hats
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Author
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Edward De Bono
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Available
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Meetings are a crucial part of our lives, but too often they go nowhere and waste valuable time. This title shows how meetings can be transformed to produce quick, decisive results. It presents the Six Hats method which is a simple technique based on the brain's different modes of thinking.
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Six Thinking Hats |
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Author
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Edward De Bono
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Publisher
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NA
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Language
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English
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Available
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Description
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Meetings are a crucial part of our lives, but too often they go nowhere and waste valuable time. This title shows how meetings can be transformed to produce quick, decisive results. It presents the Six Hats method which is a simple technique based on the brain's different modes of thinking.
Read More..
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Open Society
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Author
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George Soros
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Available
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Lauded by the New York Times as "brilliant and persuasive", and published in more than thirty-five foreign editions, George Soros's The Crisis of Global Capitalism became an instant classic. A must read for anyone concerned with the complex market forces that rule our global economy and that have th...
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Open Society |
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Author
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George Soros
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Publisher
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Perseus
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Language
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English
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Available
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Description
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Lauded by the New York Times as "brilliant and persuasive", and published in more than thirty-five foreign editions, George Soros's The Crisis of Global Capitalism became an instant classic. A must read for anyone concerned with the complex market forces that rule our global economy and that have th...
Read More..
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Business Mantras
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Author
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Gita Piramal
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Available
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Including Here Are G.D. Birla, J.R.D. Tata, Azim Premji, N.R. Narayana Murthy, V. Kurien, Sumantra Ghoshal Et Al. Their Perceptive Observations On Management Skills, Growth And Motivation Are Of Special Relevance In The Context Of A …
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Business Mantras |
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Author
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Gita Piramal
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Publisher
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NA
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Language
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English
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Available
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Description
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Including Here Are G.D. Birla, J.R.D. Tata, Azim Premji, N.R. Narayana Murthy, V. Kurien, Sumantra Ghoshal Et Al. Their Perceptive Observations On Management Skills, Growth And Motivation Are Of Special Relevance In The Context Of A …
Read More..
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