Search for Book / Author
BROWSE BY CATEGORY
BROWSE BY AUTHORS
  >> Business&Management
Sort By Language: Sort By Type:
Desi Dream Merchants
Bookmark and Share
Author A G Krishnamurthy
Available
About the Author: A.G KRISHNAMURTHY A G Krishnamurthy, Founder of Mudra Institute of Communications, Ahmedabad (MICA), Founder and former Chairman and Managing Director of Mudra Communications began the agency with a start-up capital of Rs.35,000 and one client. In just nine years Mudra became I... Read More...
Don't Hire the Best: An Essential Guide to Picking the Right Team
Bookmark and Share
Author Abhijit Bhaduri
Available
Qualification, experience, competence and personality how should a manager weigh these while recruiting? Does it pay to take on a star performer? What, indeed, is the secret of good hiring? Theres no organizational process more important than recruitment. However, traditional resume- and intervie... Read More...
Marketing Warfare
Bookmark and Share
Author Al Ries Jack Trout
Available
The book that changed marketing forever is now updated for the new millennium. In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have ... Read More...
The 11 Immutable Laws Of Internet Branding
Bookmark and Share
Author Al Ries Laura Ries
Available
How to you build your company, product or service into a hot and profitable rand using the internet? The 11 Immutable laws of Internet Branding reveal the revolutionary strategies that create successful branding on the net, including Deciding whether the internet is a bushiness or a medium Building ... Read More...
Winston Churchill, CEO
Bookmark and Share
Author Alan Axelrod
Available
Winston Churchill was the quintessential leader of the 20th century--and a perfect subject for Alan Axelrod’s bestselling CEO series. Churchill skillfully converted crisis into victory, making the boldest of visions seem attainable; even though he sometimes failed audaciously, he embraced his errors... Read More...
Business @ The Speed Of Thought: Using A Digital Nervous System
Bookmark and Share
Author Bill Gates
Available
In his new book, Microsoft chairman and CEO Bill Gates discusses how technology can help run businesses better today and how it will transform the nature of business in the near future. Gates stresses the need for managers to view technology not as overhead but as a strategic asset, and offers detai... Read More...
Effective Leadership
Bookmark and Share
Author Brian Tracy
Available
Leadership is the ability to get extraordinary achievement from ordinary people. Leaders are those who determine the area of excellence for the group. Anyone working with people, from entrepreneurs and fast-paced executives to community volunteers and medical professionals, will find the advice in G... Read More...
Competing for the Future
Bookmark and Share
Author C K Prahalad
Available
Hamel and Prahalad caution that complacent managers who get too comfortable in doing things the way they've always done will see their companies fall behind. For instance, the authors consider the battle between IBM and Apple in the 1970s. Entrenched as the leading mainframe-computer maker, IBM fail... Read More...
Brand Leadership
Bookmark and Share
Author David A Aaker
Available
Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the vital key to customer loyalty. David Aaker, recognised by Brandweek as `the dam of the brand-equity movement', has b... Read More...
The Success Sutra: An Indian Approach to Wealth
Bookmark and Share
Author Devdutt Pattanaik
Available
The Success Sutra is packed with unique and profound insights into how individuals can create wealth and achieve success in life by following Indian principles of strategic thinking and decision-making. Most human beings hunger after riches and success. There are any number of management books wh... Read More...
12345678910...Last
Copyright © 2013 Ninedigit Technologies Pvt. Ltd