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Desi Dream Merchants
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Author A G Krishnamurthy
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About the Author: A.G KRISHNAMURTHY A G Krishnamurthy, Founder of Mudra Institute of Communications, Ahmedabad (MICA), Founder and former Chairman and Managing Director of Mudra Communications began the agency with a start-up capital of Rs.35,000 and one client. In just nine years Mudra became I... Read More...
Don't Hire the Best: An Essential Guide to Picking the Right Team
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Author Abhijit Bhaduri
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Qualification, experience, competence and personality how should a manager weigh these while recruiting? Does it pay to take on a star performer? What, indeed, is the secret of good hiring? Theres no organizational process more important than recruitment. However, traditional resume- and intervie... Read More...
Marketing Warfare
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Author Al Ries Jack Trout
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The book that changed marketing forever is now updated for the new millennium. In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have ... Read More...
Business @ The Speed Of Thought: Using A Digital Nervous System
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Author Bill Gates
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In his new book, Microsoft chairman and CEO Bill Gates discusses how technology can help run businesses better today and how it will transform the nature of business in the near future. Gates stresses the need for managers to view technology not as overhead but as a strategic asset, and offers detai... Read More...
Goals!: How To Get Everything You Want Faster Than You Ever Thought Possible
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Author Brian Tracy
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Based on more than 20 years of experience and 40 years of research, this book presents a practical, proven strategy for creating and meeting goals that has been used by more than 1 million people to achieve extraordinary things in life. Based on more than 20 years of experience and 40 years of re... Read More...
Competing for the Future
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Author C K Prahalad
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Hamel and Prahalad caution that complacent managers who get too comfortable in doing things the way they've always done will see their companies fall behind. For instance, the authors consider the battle between IBM and Apple in the 1970s. Entrenched as the leading mainframe-computer maker, IBM fail... Read More...
Open Society
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Author George Soros
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Lauded by the New York Times as "brilliant and persuasive", and published in more than thirty-five foreign editions, George Soros's The Crisis of Global Capitalism became an instant classic. A must read for anyone concerned with the complex market forces that rule our global economy and that have th... Read More...
Business Mantras
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Author Gita Piramal
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Including Here Are G.D. Birla, J.R.D. Tata, Azim Premji, N.R. Narayana Murthy, V. Kurien, Sumantra Ghoshal Et Al. Their Perceptive Observations On Management Skills, Growth And Motivation Are Of Special Relevance In The Context Of A … Read More...
India Grows at Night
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Author Gurcharan Das
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Indians wryly admit that India grows at night. But that is only half the saying; the full expression is India grows at night. when the government sleeps, suggesting that the nation may be rising despite the state. But wouldnt it be wonderful if India also grew during the day-in other words, if publi... Read More...
Crisis Management
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Author Harvard Business Press
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Helps managers identify, manage, and prevent potential crises. Containing tips and tools on how to prepare an emergency list and how to utilize pre-crisis resources, this book shows managers how to shepherd their team from crisis to success. Read More...
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