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Business&Management>>
Strategy
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The Future Of Competition
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Author
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C K Prahalad
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Publisher
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Harvard Business School Publishing
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Language
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English
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ISBN No.
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0-14-306190-9
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Availability
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Available
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No Of Pages
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256
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Description:
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In this visionary book, C. K. Prahalad and Venkat Ramaswamy explore why, despite unbounded opportunities for innovation, companies still can't satisfy customers and sustain profitable growth. The explanation for this apparent paradox lies in recognizing the structural changes brought about by the convergence of industries and technologies; ubiquitous connectivity and globalization; and, as a consequence, the evolving role of the consumer from passive recipient to active co-creator of value. Managers need a new framework for value creation. This book is about the emerging "next practices" in value creation.
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