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Description:
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The Inventor of lateral thinking and bestselling author of Serious Creativity shows to need to move beyond old competitive strategies into the new emerging game of 'Sur/Petition'. Drawing on his huge experience with companies around the world. Edward de bono sets out to show that the rules of business have now changed. Business and companies must now go beyond competition-to 'Sur/petition-if they are to stay ahead of the game. Competition, with its focus is on what others are doing, is only the baseline for survival.
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